The Characteristics of a Quality Lobby Sign
One of the things that make a big impact on people are first impressions. They are responsible for how an individual is to be taken; whether seriously or lightly. From your clothes to your shoes and even how well your hair is kept are factors that will play a huge role in the formation of an opinion. This therefore shows the importance of ensuring that the first impressions and make our good mostly because they are long-lasting. In a business setting, this first impression is mostly determined by the lobby sign. This is because, it is likely to be the first thing a customer sees when they enter your premises. The goal is to make sure the customer cannot forget the business and to arouse the desire to be associated with it.
To make such an impression would require a quality and memorable lobby sign. Color is the first component of a lobby sign. In the study of corporate culture, one of the things that uniquely identifies a business is its color. There are businesses that stand out mainly because customers can easily identify them using the colors even before they get to the name. Therefore, there is need to ensure that the lobby sign bears the color associated with the business. Thanks to the functioning of their human brain, colors are less likely to be forgotten and can create quite a lasting impression. Different colors also carry different meanings and therefore whatever color you pick should have a meaning that propagates the vision of your organization.
Also, one of the factors that will make a quality lobby sign is how catchy it is. It is one of the first tools that is used to capture the customer’s attention. Consequently, it cannot be boring or dull. The brightness, font and size of the sign itself should be enough to draw the attention of any customer. Given how people are drawn to beautiful things, the likelihood is decision-making that is based on what they can see. Quite simply, for customers to make favorable decisions toward the business, they lobby sign would need to be interesting.
Lastly, the location is another characteristic of a quality lobby sign. You should have heard the story of lighting a lamp and then putting it under a table. Even when something is good, its effectiveness can be lost if it is put in the wrong place. likewise, the brightness, beauty and creativity over lobby sign will not be important if put in the wrong place. Just like a banner, a lobby sign should be held high. The location should be easily noticeable and impossible to ignore.
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